the idea was to carry out an installation of simple character that acted directly on some element present in the urban space. in this way, a sticker that could be applied directly to Itaú bank rentable bicycles was designed. the sticker, consisted of the portuguese prefix tram, and when added to the side of the word bike would form the brazilian portuguese word trambique, popularly used to designate illegal business, what would definitely makes us question ourselves whether we are being tricked by the system.
team: Daniel Jabra, Manuela Lourenço and Marilia Correa.
status: academic project
são paulo, 2013